The story of the Popović family begins in 1994 when they opened a restaurant named Geneva out of respect for the former owner of the building who had worked in Geneva (Switzerland) for many years. The tradition of the name of the hospitality establishment has been continued and today represents a synonym for excellent hospitality services.

Hotel Geneva is located in the heart of Kragujevac! It is about 800m away from the city center pedestrian zone, while the popular Plaza shopping center and a recreational center with pools, sports fields, and a football stadium are located 600m away from the hotel. The Clinical Center is also nearby.